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Opinions expressed by Entrepreneur contributors are their own. Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital ...

Relationship marketing leads to conversions in an indirect fashion—the focus is not on making a sale, but rather on building loyalty through engagement. This method of marketing relies on a brand’s ...

In this guest article, Jerome Tillotson (SVP EMEA & APAC client success, Cheetah Digital) is here to walk you through some of the key talking points from a recent interview with PepsiCo head of ...

Opinions expressed by Entrepreneur contributors are their own. Businesses are moving beyond a transactional model for their brands. Today’s consumers aren’t looking for a product only — they want an ...

Given all the talk these days about relationship marketing, B-to-B auctions, and eWebs of all sorts, one might get the impression business relationships are changing in a fundamental way. This view, ...

I recently caught up with Mari Smith, who I first spoke to in the middle of 2007. She is extremely prolific on social networks, especially Facebook. She is coauthor of Facebook Marketing: An Hour A ...