Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...

CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.