October always brings a gentle wave of pink, a visual reminder of strength, unity, and awareness during Breast Cancer Awareness Month. One of the most heartfelt ways the beauty community shows support ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

After embracing the frosty hues associated with winter, Kylie Jenner unveiled a new look that has us dreaming of summer. The Kylie Cosmetics founder added a pop of color to her all-metallic look, and ...

Look, not every holiday automatically lends itself to fun, on-theme makeup (like, has anyone ever seen Presidents’ Day makeup? Exactly), but when it comes to Valentine’s Day, it’s a definitely a ...

Pink's little girl is a rock star in training and works hard to look that part! The 38-year-old singer recently posted on her Instagram page a time-lapse video of her and husband Carey Hart's ...

From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...