The perming process alters the structural bonds in your hair through chemical or heat treatments. This can weaken the cuticle (outer shaft) of the hair, making it susceptible to dryness, chemical ...

Generally, there are two facets of the natural hair movement and the very personal choice to forgo chemically straightened hair. On one end, the decision is about the physical health of one’s strands ...

But perming, dyeing and straightening hair seem to be becoming increasingly popular and before going in for these it is best to recognise the risks involved. But perming, dyeing and straightening hair ...

Do perms bring back bad memories of overly processed, frizzy hair from the '80s? Well, fear no more, perms are back with a softer side (think soft waves like Kate Middleton or Jessica Alba!). Here is ...

With the advancements in perming techniques, there are various styles to choose from. Previously, at the very mention of perms, one would think of those “auntie curls” – but perming has come along way ...