Discover how the latest Google's Performance Max upgrades can boost the results of your Dynamic Search and Google Display Ads. Google announced voluntary upgrades to Performance Max for for Dynamic ...

Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. Google's updated Performance Max guide provides retail marketers with ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will ...

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max ...

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and ...