As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Search marketing produces an enormous amount of performance data, but many marketing leaders still struggle to explain what those results mean for the business. SEO and paid search reports often focus ...

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

The problem with “vanity metrics” isn’t just that they’re misunderstood. It’s that the label itself may be costing companies millions. The term has been used to describe social-media performance ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...