PATTERN Beauty by Tracee Ellis Ross keeps curls in mind. But how does their latest hot styling tool shape up? Actress, producer and director Tracee Ellis Ross is a trendsetter in many ways, and one ...

new videos every day! thumbs up & subscribe Follow me on ig & twitter @maryamjhampton Hey guys! In today's video I will be ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Add Yahoo as a preferred source to see more of our stories on Google. I remember getting hair steaming professionally done at a salon and wishing I could replicate it at home. Now I can, since Pattern ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

This time of year—as temperatures fall and the humidity of summer begins to wane—our hair requires more from our routine than just a bi-weekly shampoo and condition. So, to hydrate this season’s dry, ...

While beauty‘s post-pandemic growth may be tempering overall, hair care is still up — and likely to stay up. In 2024, the category grew 9 percent in the prestige market and 3 percent on the mass side, ...