The marketing cloud arms race has given birth to some truly massive acquisitions over the years. Oracle’s Thursday acquisition of Maxymiser is not one of them. But that doesn’t mean it wasn’t a smart ...

On August 20, 2015, Oracle (ORCL) announced the acquisition of Maxymiser. The financial details of the deal weren’t disclosed. Maxymiser will be integrated with Oracle’s Marketing Cloud. In April 2014 ...

Enterprise giant Oracle Corp. has made a new acquisition in the shape of Maxymiser, which offers cloud-based software for marketers to test, target and personalize what customers see on web pages, for ...

REDWOOD SHORES, CA--(Marketwired - Aug 20, 2015) - Oracle (NYSE: ORCL) today announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables ...

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject to standard closing conditions, and the ...

Oracle said Thursday it has inked a deal to acquire New York-based Maxymiser, a vendor of cloud-based marketing software. Terms of the deal weren't disclosed. Maxymiser's cloud-based software lets ...

Oracle today announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a ...

Maxymiser provides cloud software for testing and personalizing online/mobile ad campaigns, as well as analyzing customer demographics to improve targeting. Clients include HSBC, Allianz, Epson, ...

Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile. Observers noted that the move could signal Oracle’s future plans to ...

Oracle Corp Chief Executive Larry Ellison introduces the Oracle Database In-Memory during a launch event at the company’s headquarters in Redwood Shores, California June 10, 2014. Ellison on Tuesday ...

On August 20th, 2015, Oracle announced that it signed an agreement to acquire software business Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for ...