This article analyzes various frequency sources available to the design engineer, from both technical and business perspectives, with the goal of helping select the right frequency source to meet ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

Much of the early but still influential thinking around optimal frequency stems from Herbert Krugman. While at GE in the 1960s, Krugman developed the "three hit" theory of frequency. It said that ...

When developing a typical electronic system, the designer initially focuses on defining the system architecture and choosing the best microcontroller, memory, and I/O components. Next comes how to ...

To accurately hypothesize the optimal frequency of psychosocial distress screening in patients undergoing radiation therapy using exploratory modeling of prospective data. Between October 2010 and May ...