Google privately told a federal court that “the open web is already in rapid decline,” a sharp reversal from its public claims that search traffic is booming — and a stunning admission as the Justice ...

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned.

Was it shorthand, or a Freudian slip? Last Friday, Google filed court documents as it battles a breakup of its advertising technology business. In the filing, Google said the open web "is already in ...

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI era, zero‑click search choked the flow of traffic to news and other open‑web sites, according to new U.S. and U.K. benchmarking data from ...

Google’s I/O 2026 overhaul turns Search into an AI answer engine that keeps users on the results page. Zero-click searches now account for 60 per cent of queries, and publisher traffic is collapsing ...