Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in ...
The ratings firm told clients Thursday that after a “gauntlet” of multi-year testing, it’s new wristband, clip and pendant are reliable and ready for rollout. Nielsen says 50-75% of its panel should ...
Nielsen will start to track more detailed metrics on digital viewing habits. This includes information on brand-level connected TV devices, such as Apple TV and Roku, as well as other devices such as ...
Deepening its efforts around streaming measures, Nielsen now says it will launch Nielsen Streaming Video Ratings, a syndicated service that will provide a “macro” look at platforms and devices. The ...
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