"The reason Jerry West is the logo for the NBA is because he embodied the qualities we admire in our best athletes: skills as a player, dedication as a teammate, and integrity as a person. He was my ...

How West became “The Logo” In 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.

In the lead up to the NBA playoffs tipping off on Saturday, the league unveiled a new logo for the 2022 Finals. Actually, this new logo was inspired by a previous design that the league decided to ...