From AI swing analysis to virtual coaching sessions, technology has revolutionized how golfers learn and improve — but the human element remains more crucial than ever. Remember when a golf lesson ...

The global AI in sports market reached USD 1.2 billion in 2024 and is projected to grow at a compound annual rate of 14.7 percent through 2034. Golf, due to its individual structure and technical ...

If you want to shave strokes without buying a new club or any fancy gadgets, the best way forward is to study the minds that shaped the modern golf swing. These influential coaches have inspired ...

New Versions of XView AI Bring Proprietary Markerless Motion Tracking, AI-Powered Swing Analysis to a Wider Audience Without Sacrificing Analytics, Speed or Actionable Visuals NEW YORK, Aug. 13, 2025 ...

How a frustrated telecom executive’s terrible simulator experience led to a company that’s bridging the gap between arcade-style entertainment and high-tech golf training—with moving floors, AI ...

It’s about this point every season where my game starts heading into a tailspin because I start getting frustrated about not hitting the ball far enough. Every year I know it’s going to happen, and ...

Danny Holcomb, a member of the Society of Hickory Golfers, shows off his pre-1930s hickory golf clubs. Katie Adkins for The Athletic “Swing smooth.” That was Bruce Markwardt’s only advice. I was ...

The story seems to be told and re-told every time a young bomber reaches the professional ranks. When asked how they got so long off the tee, they'll say as junior golfers, they just swung as hard as ...

Welcome to Shaving Strokes, a GOLF.com series where the game’s brightest minds share their tips to help you, well, shave strokes! Today, GOLF Top 100 Teacher Tom Stickney explains how learning about ...