Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

The Michelin Man will be making a cameo appearance in a new ad to air during Super Bowl Sunday. The 30-second ad, titled "I Need You," is Michelin's first advertising appearance during the big game, ...

GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...

Group Michelin is launching a global advertising campaign using the theme, “The right tire changes everything,” featuring company mascot Bibendum in an animated world pulling tires from his body to ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

GREENVILLE, S.C.—Michelin has launched its largest advertising campaign in years, spanning television, digital and social media. Rather than focus on its product offerings, the company said the ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

The recent campaign from Michelin has been censured by the Advertising Standards Authority (ASA)following 15 complaints that its claim to save up to 80 litres of fuel was misleading. The campaign, by ...

NEW YORK (Dec. 23, 2008)—The National Advertising Division of the Council of Better Business Bureaus has recommended that Michelin North America Inc. modify a print ad for its fuel-efficient tires ...

Michelin has accepted today’s (7 July) ruling by the UK’s Advertising Standards Authority (ASA) it must change the wording of its television advertising if it wishes to continue the campaign. The ASA ...