Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Social media has become a powerful force that's revolutionizing the way music artists promote their work and connect with their audience. Platforms such as Instagram, TikTok, Facebook and YouTube have ...

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to ...

Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month. And even as research ...

In the lead-up to the release of this summer’s “Jurassic World Rebirth,” Universal Pictures made a request. They asked Scarlett Johansson, who plays a covert operative named Zora Bennett in the new ...

The U.S. Food and Drug Administration (“FDA”) Office of Prescription Drug Promotion (“OPDP”) recently posted a warning letter (the “Letter”)[1], issued on May 29, 2025, to Sprout Pharmaceuticals, Inc.