Kraft Heinz sells Maxwell House, Gevalia and other coffee brands for $650M

The Kraft Heinz Co. is selling off its North American coffee business, which includes the Maxwell House, Sanka and Gevalia ...

Coffee break: Kraft Heinz plans to divest Maxwell House and other major brands

The Kraft Heinz Company (KHC) announced on Wednesday that it struck a deal with an affiliate of One Rock Capital Partners to ...
Food Dive

Kraft Heinz to sell North American coffee business to private equity firm

The food giant is offloading brands including Maxwell House and Sanka in a deal that values the segment at $650 million.
Cleveland.com

An iconic coffee brand just changed its name after 133 years

Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news ...