The Kraft Heinz Co. is selling off its North American coffee business, which includes the Maxwell House, Sanka and Gevalia ...

The food giant is offloading brands including Maxwell House and Sanka in a deal that values the segment at $650 million.

The Kraft Heinz Company (KHC) announced on Wednesday that it struck a deal with an affiliate of One Rock Capital Partners to ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

The update began Sept. 29—National Coffee Day—for a limited, “12-month lease” period. “In a time where value matters now more than ever, Americans seek value in areas of their everyday, including ...

The transaction includes the Maxwell House and Gevalia coffee brands. To read the entire story, you must be logged in. Please log in now or register with us.

Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news ...