In May 2022, Marriott launched the Marriott Media Network: The goal had been to let non-hotel marketers place ads on the company’s website and app, its marketing messages to guests, and eventually on ...

Photo Credit: An interior view of a guestroom at the revamped W London in Leicester Square. Source: Marriott International. Marriott International Marriott International said on Monday it would ...

Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put ...

Andy Kauffman, Marriott’s VP of digital marketing, loves running tests. “We’re very comfortable failing as long as we learn from that and iterate going forward,” said Kauffman, who oversees product ...

Facebook and Google are having a harder time reaching customers, so companies like Marriott are creating their own niche ad networks—and revenue streams. Reading time: Reading time 3 minutes This week ...

Marriott International has pulled one of the YouTube videos associated with its campaign urging direct bookings by offering perks, something an ASTA representative said came after talks with the ...

ASTA has called on Marriott International to halt an advertising campaign designed to persuade customers to book directly on the hotelier's website, marking at least the second time in the last nine ...

PHOTO: Comedian Grace Helbig (center) in one of Marriott's "It Pays to Book Direct" commercials. (courtesy Marrott International) ASTA has persuaded Marriott to pull one of the YouTube ads that ...

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies. This ...

Late last week, one Justin Watt discovered something suspicious going on with the Wi-Fi at his hotel, the Times Square Marriott. Not content to charge him hundreds for the room and $16.95 for internet ...

Marriott International said on Monday it would shortly launch a media network to let advertisers reach its guests via the hotel group’s app and websites and, someday, the TVs in its guestrooms.