Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Social media marketing is essential for small business owners, and small business advertising on Facebook ranks as primary component of that marketing strategy. The platform’s reach makes it a popular ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

This post details the impact of Facebook’s recent changes on both content creators (influencers) and marketers who work with them. It is full of insight from some of the smartest creators and agency ...

If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Here are five of the most ...

While chatbot marketing in Facebook Messenger is a new marketing discipline, we aren’t executing campaigns in the Wild West. With Facebook Messenger marketing best practices in place, the reward is ...

Opinions expressed by Entrepreneur contributors are their own. Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly ...

Salesforce Wants to Simplify B2B Marketing on Facebook All of your Facebook business-to-business (B2B) marketing data can now be found on one concise dashboard in Salesforce Lead Analytics for ...

B2B marketing on social media is all about efficacy. It’s not about cluttering your audience’s newsfeeds with things that don’t interest them or produce stellar content and have it go by unnoticed.