Structuring the marketing function to deliver a high ROI is challenging today. And that’s leading many companies to rethink old marketing structure models.

Marketing has a place at the C-suite table as a “force multiplier,” defining how companies grow revenue, win business ...

How to Build a Marketing Function During the Early Stage of Your Startup Don't settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing ...

Rhonda Clark of AAM and Christine Nelson of Ingenuity Marketing lay out how firms should be structuring their marketing functions throughout their life cycle.

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

What Is Advertising as an Organizational Function?. Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often ...

By design or default, most marketers are so far removed from the revenue-generation function that they cannot claim to add value to it. Or they find it impossible to demonstrate any role they play ...

Marketing is perhaps the most important component in determining a business' profitability and success. There are five functions that clearly illustrate the importance of marketing in a business.

Initiating marketing in a start-up business can bring a bag of mixed emotions. Although becoming the pioneer of a company’s marketing brings creative freedom, there’s no safety net to catch you if you ...

Here’s a sample of the marketing functions at a typical early-stage startup: Brand marketing: Brand strategy, positioning, naming, messaging, visual identity, experiential, events, community.

LONDON — Imagination Technologies has separated the sales and marketing functions at its IP licensing and semiconductor products groups. As part of the reorganization, it has brought in Tony ...

Marketing Internships Internships with local companies are available to qualified majors for academic credit in the Reno-Sparks area while enrolled in school. These internships provide real-world ...