Add Yahoo as a preferred source to see more of our stories on Google. Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to ...

A number of major brands took time to rethink their logos this year. Most recently, and perhaps most notably, Yahoo introduced a new logo to some considerable backlash and buzz. There seems to be an ...

Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new ...

When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.