Lever 2000 obviously hasn`t soft-soaped its way into brand prominence. Boosted by hefty advertising and promotion, Lever 2000 has been producing some knockout share figures in the $1.4 billion-a-year ...

The Lever 2000 "Good for All Your 2000 Body Parts" campaign was developed by the advertising agency J. Walter Thompson in New York for Lever Brothers. Launched in May 1990, the campaign successfully ...

And now a page from our "Sunday Morning" Almanac: May 7th, 1925, 92 years ago today … the day British manufacturer William Lever died at age 73. Together with his brother James, William Lever founded ...

Lever 2000, a bar soap that has languished in a single test market for more than two years, has the green light for a national launch in 1990, sources say. The 8 percent-plus share that Lever has ...