Lever 2000 obviously hasn`t soft-soaped its way into brand prominence. Boosted by hefty advertising and promotion, Lever 2000 has been producing some knockout share figures in the $1.4 billion-a-year ...
The Lever 2000 "Good for All Your 2000 Body Parts" campaign was developed by the advertising agency J. Walter Thompson in New York for Lever Brothers. Launched in May 1990, the campaign successfully ...
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