L’Oréal debuted its handheld smart makeup applicator targeted specifically at those with limited hand and arm mobility. The Hapta makeup tool was designed by L’Oréal’s team of scientists and engineers ...
Second Setting Spray has gone viral for being transfer-proof and longwearing. I tested it for a month to find out.
In the past year, makeup companies seem to have been in a bit of a competition for who can get the most inclusive the fastest. CoverGirl got its first CoverBoy, James Charles. Maybelline cast its ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...
L'Oréal Paris this week introduced its first line of virtual makeup for social media. The cosmetics giant's "Signature Faces" augmented reality (AR) filters are available on Instagram, Snapchat, Snap ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...
In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...
The device is the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds (Picture: L’Oréal) If you find that doing your brows is a hit-or-miss ...
Many of us swipe on our favorite lipstick, mascara or blush in an easy breezy manner, without much physical effort. But there are millions of people for whom applying makeup poses a much bigger ...
Major beauty brands have added AR to their marketing mix to engage consumers through mobile tech, promote new products and drive online sales of products that typically require physical try-ons and ...
Makeup has no gender. That’s according to Jessica Blacker, the British founder of rising unisex makeup startup Jecca. The LGBTQ advocate and beauty entrepreneur first launched her business in 2015, ...
Who needs to test makeup products on animals when there’s perfectly good human skin available? L’Oréal scientists in France are growing skin samples in their laboratory for testing products such as ...
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