As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Why we care. Advertisers had expressed frustration that the previous 100-keyword limit was too restrictive, limiting control over where their ads appeared. The update provides greater flexibility ...

The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance Max (PMax) and AI Max are changing the rules. These ...

Google’s Performance Max campaigns place responsive ads across all Google channels based on audience signals. The search giant automatically determines an ad’s headlines, descriptions, and images ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and how to approach it strategically. Some advertisers swear by it, while others ...