Take a chicken tender, dress it up, wrap it in a flour tortilla, sell it for a couple of bucks, and you have yourself an on-trend little menu item. Sonic Drive-In, Jack in the Box, and Whataburger ...

What do you do as you face declining traffic? Make sure that you give the customers who are gracing you with their presence to spend as much money as they want to. That can mean fascinating new drinks ...