In 2005, Bass Pro Shops owner Johnny Morris was fishing on the Mississippi River with legendary angler Bill Dance and Bass Pro fishing manager Jack Emmitt. On one side of the river was West Memphis.

SPRINGFIELD, Mo. — Johnny Morris and Bass Pro are donating more than 40,000 fishing rods and reels to not-for-profit partners helping connect kids to the outdoors. The 10th annual Gone Fishing event ...

SPRINGFIELD, Mo. (KY3) - Johnny Morris and Bass Pro Shops donated 40,000 fishing rods and reels to kids nationwide. And 400 of those fishing rods will stay in the Ozarks for kids at the Good Samaritan ...

Founded in 1972 by Johnny Morris as a small fishing section inside his father’s liquor store, Bass Pro Shops has grown into a household name for anyone who loves the outdoors. More than 50 years later ...