It has become a ritual every morning when Raman comes to my office to discuss his personal issues. This morning, the topic for his discussion was his son “Rohan”. He and Rohan, both were in a quandary ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

Multinational companies having businesses across the globe have created a diverse and competitive workforce. These companies require employees that are knowledgeable, well-acquainted with the concepts ...

Ying Huang is a marketing professor at the Manning School of Business of UMass Lowell. During the past years, she has taught undergraduate and graduate courses, including Marketing Principles, ...