An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

Condiment brand Heinz is known for its clever branding, often embracing the playful side of advertising. Its latest campaign ...

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

ENGLEWOOD, Colo.—In a bid to improve the effectiveness of connected TV advertising, Dish Media has announced that it is working with BrightLine to provide interactive ad units on live and on demand ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

SeeSaw, the video on-demand platform owned by Arqiva, has launched a new interactive advertising service that allows users to choose which ads they want to watch. The service, named the SeeSaw Ad ...

NEW YORK (Reuters) - New York cable TV operator Cablevision Systems Corp said on Tuesday it is rolling out a service to enable subscribers to interact with commercials by clicking on their remote ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...