While some people think that being an “influencer” is a new concept born out of Instagram and social media, it’s actually an idea that has been around for thousands of years. That’s why when author ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Research has shown that subliminal ads and other stimuli designed to influence us outside awareness can do so, but not very powerfully. I mean, there’s a big difference between getting thirsty people ...