You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...

Driven by changing lifestyles, digital-first brands and a demand for inclusive design, Indian labels enter intimate and comfortwear market ...

Binks is a custom clothing startup created after co-founder and CEO Aamna Khan realized how frustrating it is to find well-fitting women’s workwear in Indian cities. Currently participating in Y ...

Winter fashion often ends up being a compromise between warmth and style —but it doesn’t have to be. Woollen kurtas for plus-size women have finally levelled up, combining comfort, sophistication and ...

Buying a saree meant crowded markets, limited choices, and confusing prices for years. Many women faced common problems like ...