exchange4media

IPL 2026: Under-10-sec ads rule linear TV as brands compress storytelling

Shorter advertisements dominated IPL 2026, with ads under 10 seconds making up 50% of ad insertions, reflecting a trend ...
exchange4media

IPL 2026 ad volumes up 4%: TAM Sports

According to TAM Sports, indexed advertising volume during IPL 2026 was 4.9% higher than IPL 2025 and 5% higher than IPL 2024 ...
Best Media Info

Shah Rukh Khan tops IPL 19 celebrity ads; Rohit Sharma leads sports endorsers: TAM

Celebrity-endorsed ads accounted for 61% of total ad volumes during IPL 19, up from 53% in IPL 18. Non-celebrity ads made up ...
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Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising ...
NDTV

2 Matches Remain In IPL 2026, BCCI Adds New Rule For Players And Officials

The BCCI's Anti-Corruption Unit has barred the usage of smart sunglasses by players and match officials in the ongoing IPL, citing its advanced communication features which allow live streaming and ...