Creating a hair care routine for curly hair requires careful consideration as every curl type requires different maintenance. This thoughtful approach is what Ouidad’s hair care line was founded on.

Need an excuse to treat yourself? How about some exclusive savings on Ouidad hair care products, which basically never go on sale? In The Know readers can save 20% on their order when you code ITK20 ...

It was at a family/friends gathering when I discovered the hair product that would positively change my hair journey henceforth. It was a beautiful Sunday, and I was sitting at the kitchen table ...

Ouidad is offering up to 35% off sitewide for Memorial Day. The sale includes shampoos, conditioners, and other curly-hair products. Customers can join the Curl Circle Rewards club for extra savings ...

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