When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age.

Knowing your skin’s undertone may help you choose foundation or color palettes that best suit your hue. You may have a cool, warm, or neutral undertone. When it comes to finding a new lipstick or ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

We all know the struggle. You swatch a foundation that looks promising in the store, only to get home and realize your face is giving “floating head” while your chest says otherwise. For Black and ...

I’m putting your advice to the test by trying out my usual foundation alongside two darker shades, to finally find a shade that works for my skin tone. Matching foundations can be a headache, ...

You finally found it — that perfect foundation shade that makes your skin look flawless and natural. Then summer hits and you’re three shades darker, or winter arrives and suddenly you look like ...

If you have spent some time on BeautyTok, i.e., the side of TikTok filled with makeup reviews, GRWMs, hacks, and tutorials, then you’ve probably stumbled upon TIRTIR. The South Korean makeup and skin ...