It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Clients affected by the Pardot marketing automation software scripting error received System Administrator access Saturday, but still needed to figure out how to ...

Salesforce on Monday announced Pardot Business Units, a new feature for enterprise marketing teams that aims to segment audiences for brands. Salesforce Pardot is the company's B2B marketing ...