Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

Interacting with chatbots can shift users' beliefs and opinions. A newly published study aimed to figure out why. Post-training and information density were key factors. Most of us feel a sense of ...

Whether it's asking a neighbor for a favor or re-directing a colleague on a team project, being persuasive in your professional or personal life is a helpful skill. People with high emotional ...

The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to ...

One way of looking at this is that upper management, and in particular the project’s business sponsor, define quality – a synonym for “doing it right.” If the business sponsor wants the work done ...

This subtle change to how you speak will give you an instant charisma upgrade. As the title implies, the book delves into how subtle shifts in language can have large impacts on people’s behavior. It ...

We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...