Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of it requires more data on hand, as well as a robust method ...

5 Step process to perform a qualitative risk analysis Performing a qualitative risk analysis isn’t particularly onerous, but it takes focus and attention to detail.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Thomas Greckhamer, Santi Furnari, Peer C Fiss, Ruth V Aguilera, Studying configurations with qualitative comparative analysis, Strategic Organization, Vol. 16, No. 4 (November 2018), pp. 482-495 ...

Results: A range of methods is available for synthesising diverse forms of evidence. These include narrative summary, thematic analysis, grounded theory, meta-ethnography, meta-study, realist ...