The music industry witnessed something extraordinary in 2024. Social media platforms became launchpads for cultural phenomena, transforming songs into global conversations almost overnight. Honestly, ...
You’re reading Infinite Scroll, Kyle Chayka’s weekly column on how technology shapes culture. If you’ve heard the 2019 hit song “Tek It,” by the New York ...
On TikTok, few things are more fun than a reaction video. Over the past several weeks, EDM star Kato’s song “Turn the Lights Off,” featuring Jon Nørgaard, has gone viral on TikTok and Reels thanks to ...
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