Growing your business is a daunting task. But thankfully, data has solved a lot of issues for businesses and marketers. With the right data and analytics tools, you can turn the tables and skyrocket ...

Growth hacking is intended to be the most efficient strategy for business growth, but is it still relevant? For years, growth hacking has been all the buzz in the marketing world. But lately, it feels ...

Inspired, in part by Ryan Holiday's new book “Growth Hacker Marketing“, I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how his ideas ...

Hi, readers. This is AdExchanger Senior Editor James Hercher, bringing you this week’s dispatch from the world of commerce. Today, we’ll start with a recent claim made by Jennifer Hyman, co-founder ...

You might see the terms growth marketing and growth hacking and think they mean the same thing. They both have the word growth in them, so is there really a difference? What makes differentiating ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Big data, programmatic access to high-performance media inventory and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In the first part of this series, we covered new trends in sales for SaaS ...

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The hacking part ...

KT, which is implementing penalty fee exemption measures as compensation for a hacking incident, has requested an ...