Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

With a campaign total budget option, advertisers set the full spend upfront, which can’t be changed, and daily spend adjusts ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Google is testing the ability to automatically assign a “New Customer Value” in “New Customer Acquisition (NCA)” campaigns — without the advertisers’ consent amid pushback from agencies supporting ...