Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google’s Play Store is changing — in fact, the entire Android app ecosystem is changing. A year from now, the world’s most popular mobile OS will be more like Apple’s iPhone than ever before. But ...