In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Bucknell's business analytics major will prepare you to transform data into insights that organizations need to chart their futures. Working closely with our experienced faculty, you will grapple with ...

Google offered some insights yesterday into its innovative, data-driven HR process. “All people decisions at Google are based on data and analytics,” said Kathryn Dekas, a manager in Google’s “people ...

Management accountants stand at a crossroads. The landscape of business is rapidly changing, driven by the explosion of data and the Fourth Industrial Revolution. Business intelligence and analytics ...

Are you ready to grow with Google? Learn in-demand career skills from Google experts and industry professionals 100% online. Hone your skills in project management, digital marketing and e-commerce, ...

Claim denials can be a huge headache for healthcare providers. In fact, one survey found that private payers initially deny 15 percent of medical claims. Worse? Providers end up spending almost $20 ...