Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the ...

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? To find out, Acquisio ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...

A Google AdWords advertiser at WebmasterWorld reports that he used to pay $0.15 per click on his ads but recently his quality score forced him to up the price of his AdWords ads to $10. He'd like to ...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse ...

Opinions expressed by Entrepreneur contributors are their own. If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The add-on to download AdWords account data into Google Sheets is now in beta. A ...