What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

The golden ratio describes a rectangle with a length roughly one and a half times its width. Also known as the golden section, golden mean and divine proportion, among other names, it has intrigued ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

I’ve been fascinated with this premise for years now, and this week I saw this popular graphic pop up yet again: I’d seen this graphic debunked, but it wasn’t particularly rigorous, so I decided it ...

Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

The golden ratio is an almost mythical number that you may have heard of in various areas of architecture or design. For example, many claim the ancient Greek Parthenon has numerous examples of the ...

The real award is that you competed. The golden ratio is famous, but maybe more so as an image of a nautilus shell with a rectangle drawn around it than as the actual idea of the ratio it embodies: “A ...