Less than two months after its Philippine debut, Hojicha Genmai Milk Tea has earned a permanent spot on CHAGEE's menu.

They say you can’t teach an old dog new tricks, but Genmai has been practically reborn. He was in poor shape when he was picked up off the streets and taken to the pound. After much difficulty, ARK ...

There’s nothing more civilized than a cup of tea. Or is there? This time of year, as the real hot weather is just thinking about blowing into town, a cup of tea sounds, well, hot. That thought sent us ...

Hojicha, the roasted Japanese tea, is quietly building momentum across Asia. Tapping on this trend, CHAGEE is relaunching its Hojicha genmai milk tea in Singapore from 27 March 2026. The launch is ...

CHAGEE’s latest release is the Hojicha Genmai Milk Tea. MILK tea in the Philippines has long been tied to excess—extra pearls, extra sugar, extra everything. But a growing slice of drinkers are ...

Another Japanese green tea is having its moment: Hojicha. Unlike matcha, Hojicha is slowly roasted—giving it the signature warm brown color and smoky flavor. Those looking to try the drink can now ...

Shibuya counts a new and healthy eatery to its repertoire, serving up different types of treats made from genmai, brown rice. Genmai is well-known for its use in plenty of Japanese dishes, but at ...