Sensory links to racing and motorsports aim to bring goosebumps to the products from Genesis’ Magma subbrand—even the EVs.

Buyers looking for a GV60 Magma can get their hands on the car in 2026, first in Korea and later in the U.S. and Europe.

The GV60 Magma is the first for the performance sub-brand, but revealing both a supercar and wagon concept shows the company ...

The GV60 Magma ignites a subbrand and connects with drivers through revving sounds and virtual shifts—but still aims to be ...

The Genesis Magma GT Concept made its global debut as a potential C8 Chevy Corvette rival, and with which the luxury brand ...

Korea's premier luxury automaker just cemented its performance aspirations with an all-new mid-engine concept.

LET’S start with the orb-like controller which should be adopted by every car maker IMMEDIATELY. When the ignition is OFF, the big crystal sphere is embedded in the centre console like a piece of ...

It’s the Genesis GV60 – the South Korean firm’s first ever EV and now joined by electric versions of GV70 and G80. Those are ...

Alongside the road car programme, Genesis is launching Genesis Magma Racing – an endurance racing outfit that will run an ...

Will a high-performance Magma version be enough to kickstart sales of the slow-moving GV60 electric SUV in Australia?

Genesis aims to use the Magma label as a performance division, promising cars that represent a balance of luxury and speed.