Sensory links to racing and motorsports aim to bring goosebumps to the products from Genesis’ Magma subbrand—even the EVs.

The GV60 Magma is no longer a concept car. The production model is packing 650 hp, and it’s coming to the U.S. next year.

The GV60 Magma ignites a subbrand and connects with drivers through revving sounds and virtual shifts—but still aims to be ...

Buyers looking for a GV60 Magma can get their hands on the car in 2026, first in Korea and later in the U.S. and Europe.

The first production car from the new Genesis Magma high-performance sub-brand might be electric, but the brand has confirmed ...

The GV60 Magma is the first for the performance sub-brand, but revealing both a supercar and wagon concept shows the company ...

Hyundai Motor Co. unveiled the first of several models under a new high-performance sub-brand as the South Korean automaker ...

It’s the Genesis GV60 – the South Korean firm’s first ever EV and now joined by electric versions of GV70 and G80. Those are ...

Alongside the road car programme, Genesis is launching Genesis Magma Racing – an endurance racing outfit that will run an ...

The Genesis Magma GT Concept made its global debut as a potential C8 Chevy Corvette rival, and with which the luxury brand ...

Korea's premier luxury automaker just cemented its performance aspirations with an all-new mid-engine concept.