Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Ask four people what it would take to feel rich, and you'll get four different answers. What's strange is how neatly those ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

Add Yahoo as a preferred source to see more of our stories on Google. There’s been much ado about the differences between Generation Y (aka millennials) and Generation Z. But considerably less ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Boyle is an experienced financial professional with more than 10 years working with ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as "the olds" has been labeled over the years. From baby boomers to ...

Gen Z may have a reputation for delaying adulthood milestones like moving out on their own, getting married and having kids, but saving for retirement is one area where the youngest working adults may ...

Many members of Generation Z value travel more than their elders, and over half go on at least this number of trips per year, ...

Millennials entered the workforce as the most educated generation in history, yet they are increasingly the first to face layoffs. Employers argue that their costs and adaptability play a role. Are ...

Gen X entrepreneurs are carrying the most economic anxiety among generations of business owners, according to the latest CNBC|SurveyMonkey Small Business Survey. They're the least confident group when ...

What today's younger investors can learn from their parents, and vice versa Gen Z members may not be buying houses - but they're investing like no generation before them. Generation Z get mocked at ...