Google Cloud's CEO Thomas Kurian said the company was capturing new customers faster because it has product differentiation ...

Struggling with sampling ROI? Discover how precision targeting and measurable activations are transforming CPG growth ...

Today, we are highlighting Sanofi (SNY), an innovative global healthcare company. SNY has a robust product portfolio, has been delivering strong performance consistently, and can help protect your ...

The most successful entrepreneurs are proactive, not reactive. Not only do they set strategic goals, but they also track their results using a variety of business performance measures. Also referred ...

In many companies, much of the organization's success depends on the project manager. A project manager's performance evaluations are necessary to ensure the company's success. It is necessary to look ...

AKRON, Ohio--(BUSINESS WIRE)--Gabriel Performance Products (“Gabriel”), a U.S.-based leading specialty chemicals company serving the coatings, adhesives, and composite end markets, announces the ...

This study examined the relationships among international diversity, product diversity, and firm performance. For a sample of large American industrial multinational enterprises (MNEs), it showed a ...

The challenges firms face increase with their product diversification levels because different product markets possess different sociopolitical issues. We argue that secondary stakeholders, as ...