Etsy (NASDAQ: ETSY) on Tuesday said it would make free shipping a "core part" of its shopping experience. Etsy is providing sellers with "tools and support" to help guarantee free shipping to U.S.

As a stockholder, Jeni Sandberg loves Etsy. As a vintage homegoods purveyor selling midcentury glassware and linens on Etsy’s platform, she can’t help but feel like she’s being played. In July, the ...